Another nail in the coffin of DRM

To compete with internet downloads, studios are starting to include into DVDs an unencrypted version of the movie, New York Times writes. I guess it's true that the most convenient format wins, dooming the DRM. Good riddance!

Indeed, the centerpiece of the market rejuvenation effort is something 20th Century Fox calls “digital copy.” Fox DVDs, starting last month, now come with an additional disc holding a digital file of the title. Consumers can download the file to a computer in about five minutes — far less time than via the Internet — and then watch the movie there or transfer it to their iPod.

http://www.nytimes.com/2008/02/25/business/media/25dvd.html